Hi, I'm Anna-Maria

Business English communication coach. Former finance director. Imperfect Spanish speaker who stopped waiting to be fluent before showing up.

I work with experienced professionals who use English at work every day — in meetings, in writing, on calls — but who feel that something gets lost between what they know and what they're able to express under pressure. They hesitate to speak up, feel less capable in their role, or worry that they are missing professional opportunities. The gap is rarely grammar. It's usually confidence, structure, and the mental load of performing professionally in a second language.

Before coaching, I spent 15 years in finance and business in the UK, first in practice as an adviser at companies like PwC, and then as a portfolio Finance Director, Consultant, and CEO. I then spent 7 years teaching English full-time at a language academy in Spain, working across every level from complete beginners to near-native speakers, and completing the CELTA with the highest available grade.

In 2025, I left the academy to focus entirely on this wider coaching work.

This isn't English teaching.

It isn't communication coaching either.

It's both, and that matters.

Most professionals who come to me have tried the standard options. They've taken English courses that taught grammar and vocabulary in the abstract. Or they've worked with communication coaches who focused on presence and strategy but didn't address the English itself. Neither approach alone fixes the problem, because the problem is where the two meet.

What I do starts with communication: with the structure of ideas, the clarity of an argument, the confidence and skills needed to hold the floor and manage a difficult conversation. These are professional skills, not language skills, that apply across languages, and they respond quickly to the right kind of work. But I'm also a trained English teacher, and when grammar or vocabulary is genuinely limiting someone, or when a specific gap is getting in the way, I address it directly, at depth, in the way a language teacher would. I don't work around it or accept it as unchangeable.

The result is a different kind of experience from either traditional English lessons or pure communication coaching. Students often tell me that what changed most wasn't their English. It was their relationship with using it. They develop a feeling that the language is now working for them rather than against them. Many of them comment that the work we do together improves their communication skills in their own language as well as in English. That isn't something that happens with grammar lessons. It's what happens when the real issue — structure, confidence, and the ability to think clearly under pressure — gets addressed directly.

My Story

2003

Learning the language of business

I started my training contract in London as a corporate tax adviser at Smith & Williamson, one of the UK's Top 10 accountancy firms. After qualifying as an ACA (Associate Chartered Accountant) with the ICAEW, I moved to PwC (PricewaterhouseCoopers, as it was then) to continue in International Corporate Tax. I was working across borders and learning what it really means to communicate in the language of business.

2009

The skill nobody teaches

I was promoted to Manager in the International Corporate Tax team and nominated as a regional specialist in PwC's Process Improvement advisory group, which meant leading client meetings and training both clients and staff. This period taught me something I didn't have a name for at the time: that the most important professional skill isn't knowing the answer. It's being able to communicate it clearly enough for others to act on it.

2012

Real responsibility, real pressure

I left corporate life to work independently, advising online start-ups and founders. I took on roles as Finance Director, Consultant, and CEO across several businesses, handling everything from business setup and forecasting to monthly reporting and strategic planning. Real responsibility, in real companies, under real pressure.

2018

Starting again from scratch

After 15 years in finance, it was time for a new challenge. I trained as an English teacher, completing the internationally-recognised CELTA with the highest possible grade. Over the next seven years, I taught full-time at a language academy in Spain, building more than 6,000 hours of teaching experience across every level, from complete beginners to proficiency speakers, including business English, general English, and exam preparation. I also became an official speaking examiner.

2025

Building something different

I left the academy to work on Fluent Business English (originally "Fluent Finance English") full-time. The work I'd been doing with business professionals had outgrown the academy model. Students needed something more structured, more tailored, and more connected to the real situations and communication issues they were facing at work, not coursebooks and generic vocabulary lists, but genuine coaching built around how they actually used English on the job.

What I Believe

Most of the professionals I work with are not struggling because their English is weak. They are struggling because no one has ever helped them think about English as a professional communication tool rather than a subject to be studied. That distinction changes everything about how you approach it and how quickly things improve.

I believe that the goal of this work is control, not perfection. That a professional who can structure an idea clearly, hold their nerve under pressure, and manage a conversation with confidence, despite errors, will outperform a technically accurate speaker who freezes when the stakes are high. Grammar and vocabulary matter — I would never pretend otherwise, and I correct both when they need correcting — but they are not where the work starts. They are what we refine once the communication itself is working.

I also believe this from personal experience. I am a naturally shy person who was terrified of being visible or heard. Learning languages used to feel impossible to me. But now I live in Spain and have built a personal and professional life in a language I only started speaking in 2017. I'm a perfectionist who knows exactly what it feels like to stay silent because the sentence in your head isn't perfect enough to say out loud. I've been where my students are, which is part of why I know the problem is almost never the English itself.

The professionals I work with are already capable. What they need is a framework to demonstrate that — a way of approaching communication that makes their English feel lighter, not heavier, and more like a tool than an obstacle.

The person behind the coach

When I'm not coaching I'm often to be found playing my violin in rock and metal bands. It gives me a creative outlet and a constant challenge, as well as keeping me honest about what it really feels like to put myself in uncomfortable situations, perform under pressure, and keep going when I'm not where I want to be yet.

Ready to find the right programme for your situation?

I offer a range of courses and programmes, from short, focused courses to fully personalised 1:1 coaching. If you'd like to explore what might be the right fit, you can browse everything I offer on the courses and programmes page, or book a free 30-minute clarity call to talk through your specific situation.

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